The Strategy Academy

Welcome to The Strategy Academy presented by Seedi, where knowledge meets innovation and excellence.

Our Course Offering

PROGRAM ON BUSINESS STRATEGY
PROGRAM ON ENTREPRENEURSHIP
PROGRAM ON CUSTOMER ANALYTICS
PROGRAM ON AI, ML AND CYBER SECURITY

Our program is designed and directed by Prof Ranjan Das, Professor of Strategy, Innovation, Entrepreneurship and Leadership. Prof Das is associated with: IIM Calcutta [ Full time: 1994 – 2014; Visiting: 2014 onwards], The Strategy Academy [2008 onwards], IIM Jammu [2020-24], Xavier Institute of MANAGEMENT Bhubaneswar [2020-24], IIM Ranchi [ Visiting: 2014-15], IIM Trichy [ Visiting: 2014-17], UPH University- Jakarta [Visiting:2014-17], Indian School of Business, Hyderabad [Visiting: 2008-09], and Hong Kong University of Science and Technology, Hong Kong [Visiting: 2005-06].

Duration and Delivery of the Program:
  • This program includes [a] 16 hours of faculty conducted sessions and [b] 16 hours of self-paced learning [guided and monitored by the Academy on a regular basis], implying a total involvement of 32 hours which will take place over a period of 1 month.
  • All 16 hours of faculty conducted sessions will be delivered over 100% LIVE and 2 Way INTERACTIVE Communication [with LIVE Audio and Video streaming] Platform of The Strategy Academy, accessible from ANYWHERE on REALTIME basis OUTSIDE working hours.
  • Recordings of all sessions will be available for re-visiting the content after each session is over.
  • Scheduled and guided learning of 16 hours will take place in between faculty conducted sessions and shall include – among others – self-paced learning [viz. study of core and additional reading materials], preparation and submission of individual and group assignments, individual presentations over LIVE Digital platform and virtual syndicate room group discussions outside faculty conducted sessions on cases to be discussed by faculty and finally the program end examination.
Evaluation and Grading:
  • There will be several areas of evaluation comprising:
    • Level of attendance during sessions conducted by faculty.
    • Level of participation during class discussion,
    • Case assignment
  • An overall evaluation will be made on a relative basis considering performance in above mentioned areas. Each participant will be graded as either Excellent or Good or Average or Fair or Poor depending on his/her overall performance relative to the batch.
  • A COMPLETION certificate will be issued only if the composite level of attendance and class participation is 60% or above and overall grade is at least Average. Those who will not meet this minimum requirement will be issued a PARTICIPATION Certificate.
Certificate:
  • Certificate for the program will be issued by The Strategy Academy Centre for Advanced Studies.

PROGRAM ON

BUSINESS STRATEGY

Conducted by Seedi Kolkata, this voice acting program is directed by renowned artists of the industry, a renowned figure in the Bengal Voice Acting Industry known for their expertise in the field of voice acting. This program would be focusing on voice modulation and training. Designed for aspiring dubbing artists, the course covers various aspects such as vocal techniques, lip-syncing, emotional portrayal, and linguistic accuracy.
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PROGRAM ON

BUSINESS STRATEGY

Program overview:

This program gives a holistic perspective on business strategy and helps to think strategically, allocate resources wisely, manage risks effectively, adapt the dynamic market conditions and gain a competitive edge in the business world.

For whom:

Ideal for working executives, entrepreneurs and management consultants, who are seeking a deeper understanding of how business operates, competes, and achieve long-term goals.

Program

Director

Professor Gautam Chakravarti

MBA [IIM Ahmedabad], 40 years of senior level industry experience and 10 years of teaching, training and consulting experience.

Areas of learning:
  • It will equip the participants with the skills to think strategically, make informed decisions, and gain a competitive edge in the business world.
  • It will enhance your ability to allocate resources wisely, manage risks effectively, and adapt to dynamic market conditions.
  • Help the participants for career advancement and success in diverse business environments.
Program Content:
  • Concept of Strategy and characteristics of strategic Decisions
  • Strategy Process – An overview
  • Strategic Analysis – Industry and Competitive Analysis
  • Strategic Analysis – Resources and Capability Analysis [including Value Chain Analysis]
  • Corporate and Competitive Strategy
  • Consolidation, Growth and Turnaround Strategy
  • Development and evaluation of strategic options and choice
  • Strategy Implementation

PROGRAM ON

ENTREPRENEURSHIP

Program overview:

This program gives a holistic perspective on entrepreneurship and provides a roadmap for becoming a successful entrepreneur.

For whom:

Ideal for aspiring entrepreneurs, small business owners, anyone interested in business innovation and management, and individuals who are seeking to develop entrepreneurial skills and knowledge.

Program

Director

Professor Aji Mathew

MCA, 20 years of industry experience including as CEO & Co-Founder of a premiere Digital Marketing Agency.

Areas of learning:
  • Understand the profile of a first-generation entrepreneur.
  • Learn essentials of business, acquire idea generation skills, and develop expertise in business planning.
  • Get a cross-functional exposure to core business functions which is a must for boosting confidence to become an entrepreneur.
  • Fast track one’s managerial career, in case he/she is currently working with any organization, by using the skills acquired and deploying the entrepreneurial mindset and attitude.
Program Content:
  • Entrepreneurship – meaning and importance.
  • Understand the entrepreneurial process.
  • Finding the opportunity
  • Evaluating the opportunity
  • Putting it together – the business plan
  • Financing the new business – risks and options
  • Organizing the enterprise for execution
  • Entrepreneur and manager and executives with entrepreneurial orientation and mindset
  • Case discussions and experience sharing

PROGRAM ON

CUSTOMER ANALYTICS

Program overview:

This program gives a holistic perspective on customers through data driven analytics and provides a strong understanding of customer behavior and gains a competitive edge while ensuring measurable ROI.

For whom:

Ideal for working executives in both IT and non-IT sectors, self-employed persons and consultants, all wishing to build capabilities in customer analytics.

Program

Director

Professor Prasenjit Purkayastha

MSc, MBA; 25+ years of professional experience including 14 years in the corporate world.

Areas of learning:
  • It will enable deeper customer understanding, more effective marketing, increase customer retention, and improve product/service enhancements.
  • By leveraging data-driven insights, participants can enhance customer satisfaction, reduce costs, and gain a competitive edge while ensuring measurable ROI.
Program Content:
  • Analytics as a source of competitive advantage
    • Importance of building analytical capabilities
    • Customer Analytics for gaining a competitive advantage.
  • Introduction to Data Analytics
    • Introduction to Data Descriptors
    • Introduction to Inferential Analytics
    • Introduction to Predictive Analytics
    • Application areas under each topic [specific to customer analytics]
  • Predictive Analytics – An overview
    • Simple Models
    • Multiple Models
    • Non-Linear Models
    • Application areas and Problem solving under each topic [specific to customer analytics]
  • Analysis of Variance
    • One Way Cases
    • Two Way Cases
    • Application areas and Problem solving under each topic [specific to customer analytics]
  • Factors and Clusters
    • Factor Analysis
    • Cluster Analysis
    • Application areas and Problem solving under each topic [specific to customer analytics]
  • Customer Analytics as a career option

PROGRAM ON

AI, ML AND CYBER SECURITY

Program overview:

This program gives a holistic perspective on AI, ML and cyber security and helps to operate effectively and become aware of ethical considerations in today’s digitally transformed world of business.

For whom:
  • Ideal for –
    • Professionals in IT, data science, and software development
    • Senior leadership team members responsible for digital transformation of their business and organization
    • Managers and executives interested in staying current with emerging technologies and their applications in various industries.

Program

Director

Professor Subhasish Ghosh

BE, MBA [IIM Calcutta], 34 years of industry experience [including 4 years in Germany and 15 years in Gulf countries].

Areas of learning:
  • Participants will gain in-depth knowledge, which will improve their problem-solving abilities and equip them with data analysis skills, automation capabilities etc.
  • Participants will become aware of ethical considerations and cybersecurity practices, ensuring responsible technology use.
Program Content:
  • Introduction to AI & ML
  • Techniques and tools for creating intelligent systems.
  • Basics of deep learning techniques and understanding artificial neural networks
  • Essential components of cyber security
  • CRAS as a Business model
  • Remedial and mitigation measures
  • Tools and technology for cyber security
  • Cyber security best practices and do’s and don’ts

These courses cater to a wide range of professionals and individuals, offering valuable knowledge and skills tailored to their specific interests and career goals.

Join us at The Strategy Academy to embark on a transformative learning journey that aligns with your aspirations and objectives.

Join us at The Strategy Academy, where knowledge meets action, and transform your career or organization through our comprehensive courses presented by Seedi and guided by the expertise of Professor Ranjan Das. Unlock your potential and take the next step towards success in the ever-evolving world of business. Enroll today and embark on a transformative journey of growth and excellence.

Program Director

Naren Bhattacharjee

(Professional +18 years – 32weeks program )
Naren Da’s vast experience and specialization in voice modulation make him an ideal instructor for this course, offering valuable insights and practical guidance. He has worked with National Geographic. He has been the voice for “Batul” in “Batul The Great”, a widely loved Bengali animation, for around 11 years. Participants can expect to enhance their skills and gain a deeper understanding of the art of dubbing under Naren Da’s expert tutelage. His expertise in tone ranges and accents has allowed him to expand his characters. His diction and pronunciation completely transform the essence of dialogue.

Program Duration

32 Weeks

Location

1234 N Spring St, Los Angeles, CA 90012, United States.

Program Director

Papiya Chakraborty

(Teens between 13 to 18 Years - 24 Weeks program )
Papiya Chakraborty is an experienced voice over artist. She’ll teach our students on –

Program Duration

24 Weeks

Location

1234 N Spring St, Los Angeles, CA 90012, United States.

Program Director

Shovan Kamila

(Kids between 8 to 12 years - 16 Weeks program )
Shovan Kamila is an experienced voice over artist. She’ll teach our students on –

Program Duration

16 Weeks

Location

1234 N Spring St, Los Angeles, CA 90012, United States.

Highlights of The Program

KEY LEARNINGS

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